About me

Danielle Sloan is a doctoral researcher at the University of North Carolina at Charlotte, currently exploring applied artificial intelligence within MarTech and FinTech. She received her Master of Business Administration (MBA) with a focus on marketing from Marshall University in Huntington, W.Va., and obtained her Interdisciplinary Bachelor of Arts in Communication Studies and Psychology from West Virginia University in Morgantown.

What I Do

In my role as a doctoral researcher at the University of North Carolina at Charlotte, I focus on applying artificial intelligence to improve business processes in both MarTech and FinTech sectors. Leveraging my background in marketing and psychology, I specialize in transforming data-driven insights into actionable strategies that enhance operational efficiency and competitive positioning. Through my work, I help organizations integrate cutting-edge AI technologies, such as machine learning models and AI-driven sentiment analysis, to optimize customer engagement, streamline decision-making, and drive innovation.